Everyday heroines - Explore the perfect collection for changing seasons and celebrate everyday life in style - like the heroine you are.

Founded in Copenhagen in 1992 by a pair of siblings, Masai deeply values its Danish origins, which influence its design ethos and world view. Committed to inclusive fashion, the brand draws inspiration from authentic women across different cultures, ages, and body shapes.

Focused on creating long-lasting, artistically influenced collections, Masai's signature designs prioritize movement, comfort, and an effortlessly flattering appearance. The brand not only embodies thoughtfulness in its engagement and passion for life but also integrates this into its business operations, particularly in the design and production phases.

Masai aims to narrate the experiences of real women with distinct personalities, showcasing lives rich in character.

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